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When it comes to figuring out why your business loses customers, you need
to know a number of main factors in order to keep your customers happy.
According to a study of all types of small businesses by the Small Business
Administration, there are six reasons that customers may leave your business.
THE PERCEPTION THAT THE BUSINESS DOESN’T CARE
ABOUT THE CUSTOMER
You need to let the customer know that they are important to you and your
business, because what binds relationship buyers to your business is the entirety
of the relationship which includes acknowledgement, service, information, benefit
and overall approachable employees. These customers are rapport buyers and are
by far most important to your business.
DISSATISFIED WITH THE PRODUCT
Not much can be done once a customer is unhappy with your product. The key
here is to deliver the customer with quality, brand identity, and a product
that meets their needs.
PRICE
If your product is pricey, customers will have a tendency to leave and look
at a different place. If your product is too inexpensive, your customer may
think it of poor quality. Make sure you look at your competitors, and make sure
you let your customers recognize why your product is better you’re your competitor.
If they know and rely on the advantages, they will be willing to pay more for
your product.
RECOMMENDATIONS OF FRIENDS OR FAMILY
Never underestimate the impact of your customers friends or family; their
opinions may weigh greatly on customers’ buying judgments. Your customers will
trust and agree more with someone with whom they have a personal relationship.
So, having a good connection with your customer may help you overcome this
factor.
CUSTOMER MOVES AWAY OR MOVES OUT OF YOUR BUYING
CATEGORY
Customers may unexpectedly move to another area or even no longer fit into
your buying category. For example, a customer may decide to no longer sell a
product for which they purchased supplies from your company. Thus, they would
no longer be in need of your services.
DEATH
This was the smallest and most obvious reason that a customer would no
longer purchase from your business.
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