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Advice On How To Manage Your Social Media Marketing Plan

At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today's society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.



Create new posts regularly. When you do this, readers can have some idea when new content is coming and will be there waiting for it. This has historically been shown by user statistics of magazine and newspaper subscriptions. Ensure that you are constantly asking people to return to your profile.

Be sure that you have a blog, and keep the content fresh with helpful information. A blog is a great place to get the word out about promotions and events. Important news should also be kept in your blogs. be sure to include that information in your blog.

Be careful if you decide you want to look into hiring a marketing company for social media. For starters, their black hat techniques are often seen as spam and will degrade your reputation. There a number of companies that have the ability to use fake accounts on Facebook, Twitter and other social media sites to then fake registrations onto your page. You will not have customers seeing your marketing though you are shown high view counts. Basically, the only thing you will be doing is spending money for false results.

Put a Facebook share button at the top of your blog posts. When you do this, your visitors can share your post with their Facebook friends. This may result in increased traffic to your blog. As people begin to share your material through different mediums, your blog will be the ultimate destination for anyone looking for the source.

Design your entire social media marketing strategy before launching all your accounts. Consider page management, the layout of the page and the amount of time to be invested into it. As is the case with other marketing campaigns, establish a timeline in which you will meet your goals. Try to stay with the plan you have come up with and you should be quite successful.

Before settling on a specific social media platform, weigh the pros and cons of each against your business goals. Social sites are different. By knowing the differences between them, you can better utilize your time and effort. One site may work better for you than others and may need more of your time.

All the cool kids hang out on social media sites so if you want to market to them, you need to be on Facebook and Twitter. It is useful for any business who wishes to market to, and touch base with, millions of consumers on a daily basis. What business doesn't want to do that? The above article has given you some valuable advice to help you develop a successful and lucrative social media marketing plan.

Social Media Marketing With These Ideas

If you want to produce a good amount of income from your online presence, social media marketing is going to be your best friend. It's a powerful and popular method for exposing your business and attracting customers over time.



If you social media marketing plan includes Twitter, make sure your tweets are interesting and cover a variety of topics. Tweet advice and useful information that is relevant to your market niche. Some of your tweets, of course, will be more bold in their promotion of your business. If you mix in informative tweets you will be less likely to run away potential customers.

You should definitely think twice before you hire out a company dealing specifically in social media marketing. There are known frauds who take advantage of a business who is not familiar already with how Internet marketing works. Businesses use myriads of fake social media accounts that they use bots to build. Few real people, if any, will see your spot -- even though your hits are up and you pay through the nose to your marketing company.

Your personal blog is a great social media outlet, so make sure that you place a share button for Facebook on your personal sites. This allows one-click sharing with a visitor's Facebook friends directly from your blog. This will exponentially increase the number of potential visitors to your website, and thus increase sales.

To ensure your website is going to work with SMM, add some comments, ratings, and some different ways to search. When you add these things, your customers will be able to find content they are looking for, which will keep them around.

It is important to constantly update the content on your social network pages. Social network users have become used to regular updates, and a lack of updates could drive your customers away. Depending on your product or service, don't spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.

Don't simply push products blindly upon any reader that happens to scan through your blogs. Link to external stories, articles, and other content that is related to your particular niche or industry. Try running contests, posting pictures or asking questions. Converse and have a dialogue with your subscribers and followers. Go for product engagement instead of product placement. People should be able to identify with your brand and consider it as a part of their daily lives.

Use social media outlets to create storefronts that are user-friendly. On top of your own existing website, use Facebook to create a store that can be accessed from all of your online messages. This makes it possible to browse your inventory and make purchases right inside Facebook, and this is a feature that frequent users of the service will appreciate. Using this method you can allow them to stay on Facebook, which many of them would prefer.

As you begin to really hone in on your social media marketing campaign, you're going to notice the difference. You'll go from a few followers to a few hundred or more. Now you're really starting to roll! If used correctly, you will see people return to your business time and time again and refer others to you as well.

Keeping Your Customers Buzzing Using Social Media

One look at the success of Facebook shows why social media marketing is essential if you want to expand the reach of your business. With so many different sites and apps and niches out there, the options are literally limitless when it comes to growth potential. These tips and tricks can be used to get your more business if they are used correctly.



Post new blog entries at least four or five times a week. Post everything new you have to say on your blog. Important news should also be kept in your blogs. Share all news you have and update your blog on a regular basis.

If a Twitter account is an essential element of your social media marketing campaign, make certain that your tweets show variety and intrigue. Send tweets that contain suggestions and informative tips that are relevant to your business. By combining this sort of tweet with promotional tweets, you will keep people interested in what you have to say.

Understand the importance of conversation and dialogue. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this. Don't just simply respond, have a conversation with your customers. Find out what your customers really like and dislike about your products, and use that information to help move your company forward.

Use incentives to encourage people to follow you through social media. These offers should be something that is unique. You do not want your followers to be able to find something similar elsewhere. You can run a contest, for example. If that is not something that interests you, try offering them an exclusive product or service. Or, you can simply make exclusive announcements via social media.

In order to get the most out of social media in terms of marketing, add social network widgets to your page. Putting a widget on your site is the way to glean followers for your site. It can also help your readers easily share your content.

Use email marketing along with social media. When you send out a marketing email, be sure to include links to your Facebook and Twitter pages at the end of the email. It is also possible to get people to sign up for your newsletter by including a link that leads people to visit the registration page.

Your followers can easily view your content if you use Facebook. Comments appear in the feed of the person, allowing their friends to possibly be attracted to your site. Get your readers to chat with you and others on posts so that you can expose your presence more.

Try using Facebook games. Creating a game around your product or service will be a fun way to introduce it to a large audience. FaceBook games have made a number of brands very successful and created viral phenomena. If you are able to pay the price, you can hire a professional to design a game about your niche. Then you can share your game on Facebook.

As you now know, there are multiple ways of using social media to your advantage in business. You will be so surprised when you see what social media marketing can do for your profits. This article should help you make your business grow.

Kimstore Review

For those who want to know a legitimate online gadget store. Kimstore is the one. They offer high quality gadgets at an affordable price. Lower compared to malls or online shopping malls. Based on friends' recommendations, their reviews and their experiences. Accommodating, friendly customer representative. that will surely answer your queries, great offer and great price drop on latest and trending gadgets 

We will recommend Kimstore



Here's the testimonial from: http://mattscradle.com/kimstore-philippines-review/

This is my sister telling her first purchase experience at the same time review of Kimstore (Kim.com.ph), an online gadget store based in the Philippines. This is my first ever experience on purchasing a gadget online like kimstore. My friend and I decided to buy a new smart phone within P20,000 – P24,000 budget. We first search online to look for an android phone having the best specification suitable for our needs. After several hours, we both agree to buy HTC Sensation XE with beats Audio packed with i- Beats earphones.

Lunchtime of Saturday, we decided to visit malls to do some canvassing unluckily, we cannot find a store that would sell us the unit using credit card at cheaper price and even if we bought it in cash it will still cost around P27,000 – P29,000. Back home we search for online gadget stores based in the Philippines and we found Kimstore as one of the legitimate online gadget store under multiply.com. We browse the site and saw the unit we wanted for only P22,800 and at 0 percent interest rates on credit card. So we decided to buy on Monday because they do not have office on weekends. Monday morning, we ask kimstore if they have stock of the unit luckily they have. We also asked if we could buy the gadget on half cash half credit card basis and they said yes so we agreed. First, my friend made a multiply account because the transaction will go through Multiply. After receiving the sales invoice through her email, my friend send scanned copy of her 2 valid IDs and credit card (last four digits covered for security purposes). We still had to wait long hours for Multiply’s confirmation on our purchase before Kimstore could release the item. At around 6pm of the same day we received text message from Kimstore confirming that we can now get the item we then rushed to their office near our place. We first presented the printed sales invoice then checked the unit before giving the remaining balance of P12,800 in cash. Our experience was OK though, we felt nervous since it is our first time to buy online and would have to wait all day to receive the unit. Can you imagine we purchased on Monday morning and we got the item at around 6pm. What we do not like is the long waiting hours due to multiply’s payment confirmation system… What we like about them is they allow half cash half credit card payment scheme. They also entertain customers even after office hours. 

Another testimonial from belinda.sue83
http://ph.priceprice.com/merchants/kimstore-50/reviews

I am a very careful buyer.
I researched all possible options before settling for one online gadget store, and I trusted Kimstore. Based on friends' recommendations, their reviews and their experiences. I will recommend Kimstore.
Here's my story and why it's a 5 star review.
I called around 9am, on December 14.
The one who answered was a girl - she was nice and friendly. I asked some questions that were obvious like if all goods were original and brand new. She answered very politely. I was impressed.
So I booked an order for Xperia Z1 for pickup at their office.
Upon arriving, they asked me what my order and I told them, so they showed me the Z1. The girl who answered by call also helped me during the pickup, she was very nice. She demonstrated the unit well and even give me some care tips.
I have bought from regular stores and they were NOT as nice as this girl from Kimstore.
What's also very nice is that they are like one us, very nice, they don't impose anything and force you anything, they're just one happy group of people.
So far my item is working 5 stars and good! The reviews are true, and I believe what I think is said always online: Kimstore is the best online gadget store.
Thank you Kimstore, it was very nice to do business with you although it felt like we were just friends.

Accomplishment In Social Media Marketing Starts With These Tips

Social media is used around the world all the time. Even the people who are signed up strictly to speak with their friends can still provide great business to you, so don't ever take social media for granted. For this reason, information can quickly spread through the web, as friends exchange information with one another. This is great for businesses who need advertising. If you have a company and would like to use social media marketing, then read these tips.

Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. You can reach thousands of people through Twitter, if you know how to use it in the right way. Take the time required to learn about using keywords, hashtags, and everything else there is to know about Twitter.



If you run a blog for your business, allow readers to retweet the content easily via a button included with each posting. You will get people to post your blog using Twitter by placing this button there. This technique greatly expands the potential reach of your marketing messages.

Include a widget for Facebook's "Like" button on your blog at the top of every page. This is a Facebook feature that will really help you tie your different sites in together. This will allow visitors to "like" the post and they do not have to leave the blog. The easier it is to do for you, the better it will be for you.

Commit yourself to building a strong relationship with your customer base, if that is the type of relationship you want. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. If you'd like to take it a step further and mutually communicate with your potential buyers, again, a minimal approach is best. Introduce yourself with a simple hello. You'll be lead by your customers from there.

If you'd like to get more followers on your social media profiles, don't just use them to sell products. Link to external stories, articles, and other content that is related to your particular niche or industry. Try running contests, posting pictures or asking questions. Interact with followers. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Aim to create an association between your brand and your customers' lifestyles and identities, rather than their wallets.

Followers can easily share your content with Facebook. If your follower comments on a post you have made, that comment shows up in their own feed and can be seen by all of their friends. You should ask your visitors to ask questions and comment so that you get more visability with posts you have made.

More and more people are using social media every day. Whether they create the content or simply find something interesting or useful, they share the information with their family and friends, who share it with theirs - rapidly spreading information online. This is beneficial to companies because information about their products can quickly spread. Using what you've learned in the paragraphs above, you can spread the word about your company far and wide using social networking.

Ways to run an effective Online Shop

Just because you’ve built your online shop doesn’t mean the customers will begin to come. You need to bring in the visitors, showcase your products, influence them to buy, and bring them back yet again to make any major gains. The customers need to be encouraged by the unique customer understanding that will bring them back, and have them sing your praises to their friends, spreading your business name. This may seem like a tall order, but it isn’t. Below are some great ways to build, manage and profit from your online shop.



Organize your collection around product types
Many sites either provide a long list of products or lump them behind a search button, making it difficult to find them. Arrange your products into logical categories and sub categories, but do not overdo it. Research says that most people get overwhelmed with more than seven categories. The customer must be able to search any product easily without help. Your product should have a clear, high quality picture and short but detailed specifications. If necessary, add actual video or pictures of different viewpoints (top angle, side view) along with the product specification.

Offer multiple payment options
Keep all kinds of payment options available to your customers. Not everyone feels comfortable buying over a credit card. Allow for debit cards, fax, telephone, paper and electronic checks. Sign up for the fraud-checking facility, without which you could easily end up losing entire day’s sales within minutes. Provide a currency converter if you offer products or payment in other currencies. Including a phone number for customer support on the order is a must. It gives the buyers some extra state of mind of security that they can always talk to a live person if something goes wrong in the ordering procedure. Paypal is a good example of payment gateway for buying and selling products and are accepted in many countries.

Privacy policy is important
Make your privacy policy in public and keep it in a noticeable place and link it to the home page, products, and checkout pages so that the customers who are cautious of providing personal credit card details feel more secure. Tell them if you plan to share their e-mail address with newsletters. Further, allow them to unsubscribe or opt out of such e-mail if they want. Never sell the customer’s personal particulars unless they have agreed.

Terms and conditions
Write clearly and prominently all the sales and after-sales support terms to avoid confusion. The Internet is worldwide, and your customer can come from any country. List your shipping and  handling cost up-front, and be steady to ship anywhere in the world. Publish your returns policy, support hours, and even the approximate time taken to deliver the product. Make an automated confirmation thanking the customer, and listing all the products, prices, and key items of the purchase in an email. You can also promote your other products in your confirmation. Keep the customer updated of the order status at all times by e-mail or by providing a link in your shopping page where they can check the status of their order anytime.

Use SSL (Secured Socket Layer)
If you plan to collect sensitive information from your customers, you should use the security systems like SSL (Secure Socket Layer). This guarantees that the data provided by your customer will not fall into the hand of a malicious hacker while transferring from his laptop to the web server. This also calms your customers that you are truly concerned about the security of their personal data.

Make a newsletter around your products
Seriously plan to launch a newsletter, and send it to all prospects and customers on a consistent basis. Apart from the credibility of being a serious entrepreneur in the market, dazzle them with your commitment by releasing the newsletter on fixed days. You can also show your expertise in your field by writing regularly, in-depth articles, covering the latest trends in the industry, and reviews of new products. Your customers, distributors, and partners will start to await your newsletter eagerly. Sprinkle your promotions and products among the contents in the newsletter, and be ready to receive an increase in web traffic and order bookings every time you send out the newsletter.

Promote your website everyday
Strong marketing is the most important aspect of having a successful website. The best of sites won’t make money if people don’t come in crowds. Launch promotions, and get the word to everyone possible within your target audience. Do promotions using email, Facebook ads or Google Adwords. These are very powerful advertising sites and you can make even more money by exposing your products using these advertising platforms. By using this, you can measure the results you are getting from each promotion and note what works and what doesn’t on a continuous basis. Experiment. Study. This is the only way to know how effective your campaigns and promotions are. You can also bring in some external people to visit your site and give you sincere feedback about each page. The more critical they are, the more changes you will make more success to you. Eventually, it will benefit you and your customers.  Also the traditional marketing like flyers and tarpaulin will do. Don’t leave any technique untried.  What works today may not work tomorrow.

Customer Expectations
Customer expectations are a sure way of engaging them over. Let them feel that they are really lucky, that they made the right choice by selecting to order from you. Give them freebies such as free gift wrapping, or a free discount coupon on their next purchase. Getting a product or service for free will make the customer glad and open doors for future sales.

Reasons why customers leave

When it comes to figuring out why your business loses customers, you need to know a number of main factors in order to keep your customers happy. According to a study of all types of small businesses by the Small Business Administration, there are six reasons that customers may leave your business.

THE PERCEPTION THAT THE BUSINESS DOESN’T CARE ABOUT THE CUSTOMER
You need to let the customer know that they are important to you and your business, because what binds relationship buyers to your business is the entirety of the relationship which includes acknowledgement, service, information, benefit and overall approachable employees. These customers are rapport buyers and are by far most important to your business.
DISSATISFIED WITH THE PRODUCT
Not much can be done once a customer is unhappy with your product. The key here is to deliver the customer with quality, brand identity, and a product that meets their needs.
PRICE
If your product is pricey, customers will have a tendency to leave and look at a different place. If your product is too inexpensive, your customer may think it of poor quality. Make sure you look at your competitors, and make sure you let your customers recognize why your product is better you’re your competitor. If they know and rely on the advantages, they will be willing to pay more for your product.
RECOMMENDATIONS OF FRIENDS OR FAMILY
Never underestimate the impact of your customers friends or family; their opinions may weigh greatly on customers’ buying judgments. Your customers will trust and agree more with someone with whom they have a personal relationship. So, having a good connection with your customer may help you overcome this factor.
CUSTOMER MOVES AWAY OR MOVES OUT OF YOUR BUYING CATEGORY
Customers may unexpectedly move to another area or even no longer fit into your buying category. For example, a customer may decide to no longer sell a product for which they purchased supplies from your company. Thus, they would no longer be in need of your services.
DEATH
This was the smallest and most obvious reason that a customer would no longer purchase from your business.

Three Types of Important Life Insurance

Term Insurance
does just what the name implies. Provide protection for a specific term of one or more years. Since protection is only provided for a specific time period, it is considered temporary protection. Death benefits are paid only if you die within the terms of years for which the policy is written. Term insurance can usually be renewed, often without a medical examination. But premiums will be higher each time you renew because you are older. Term insurance provides you with the greatest amount of coverage per premium dollar. Most policies  are “convertible,” which means the policy can be traded for permanent life insurance protection. Premiums for the new policy will be higher than those paid for the term policy.

Cash value life insurance AKA mortgage insurance 
a type of insurance where premiums charged are higher at the beginning than they would be for the same amount of term insurance. The part of the premium that is not used for the cost of insurance is invested by the company and build up a cash value that may be used in variety of ways. You may borrow against a policy’s cash value by taking out a policy loan. If you don’t pay back the loan and interest on it, the amount you owe will be subtracted from the benefits when you die, or from the cash value if you stop paying premiums and take out the remaining cash value. You can also use your cash value to keep insurance protection for a limited time or buy a reduced amount without having to pay more premiums. You can use the cash value to increase your income in retirement or to help pay for needs such as a child’s tuition without cancelling the policy. However, to build this cash value, you must pay higher premiums in the earlier years of the policy. Cash value life insurance may be one of several types; whole life, universal life and variable life are all types of cash value insurance.

Whole Life Insurance
The most basic type of permanent insurance is whole life. Whole life policies develop cash values on a tax-deferred basis. This cash value can be used for a variety of purposes, including: Using the policy as collateral and borrowing up to the current cash value. This is useful for funding short-term obligations. If you die before the load is repaid, the amount owed and interest is deducted  from the life insurance proceeds. Payment of premium is required to keep your policy in force. You may authorize the insurance company to borrow from your cash value to pay the premium due. Use the cash value to find a paid up policy at a reduced level of protection if you wish to stop making a premium payments completely. The cash value of the policy is always available if you elect to cancel the policy. You pay taxes on the cash value only if it exceeds the amount of premiums you paid into the policy.

This video will change the way you pack your bags forever! ‪#‎TravelHacks‬

How to get 100% in Final Examination

I heard about this professor in a well-known school who was about to give a final examination to his students. This was the most important exam of the year. Before he distributed the test papers, he told his students how honored and glad he was of them. The professor gives emphasis to that because they worked so hard, he would offer them a deal. He said that those who wanted an automatic passing grade of 80% the exam would just have to raise their hands. They didn't even have to take the exam. One student raised his hand slowly, tailed by other students, until about half of the class raised their hands and chose not to take the exam. The professor said they could already leave the room and have their free time instantly. The students who took the offer were so happy and felt so relieved and thankful. 

In the meantime, the remaining students who opted to take the final exam waited for the test papers to be distributed. The professor, standing in front, encouraged the students who were left behind. He told them that he believed they'd do great things in life. He even stressed that they should continue to strive hard and do their best in whatever they would do in life.

The professor then distributed the test papers and told the class to start by reading the instructions. To the students' surprise, the test paper contained only two sentences: "Congratulations! You just made a score of 100!"



We think the professor decided to give a grade of 100% because he believed that the students who decided to stay believed they could do much more and could have much more. They have probably prepared for the examination and aimed to get a perfect score anyway. Thus, the professor rewarded them with a grade of 100%.

Know who you're dealing with! Here are the Top 5 common SCAM

If you meet someone online and they ask for any money, small or big, cents or dollar, you are dealing with a scammer.

Know who you're dealing with! Here are the Top 5 common SCAM:
You've never met or seen them - scammers will say anything to avoid a face-to-face meeting, whether it be in person or over the internet via video chat. They always have an excuse, (e.g. Faulty camera, slow internet connection, they are not taking a bath, don’t have the money to buy a webcam, etc etc etc. Technology is being upgraded daily and now cheap. You should upgrade yourself too, and don’t fall for this cheap trick.
They are not who they appear to be – As I said scammers have always an excuse. They only steal photos and profiles from real individuals to create a tempting cover-up. To avoid this run a Google Image search on photos and search words in their description to check if they're the real deal. You can download the image and drag and drop it to images.google.com. This is a very effective way to know if the person you are talking is real. Always remember, looks can be deceiving.
If the price is too good to be true, it probably is. They  will always ask to talk with you in private - scammers will try and move the conversation away from the scrutiny of community platforms to a one-on-one interaction such as email, chat or phone. Walk away if this happens to you, especially if the price or the product is smelling fishy.
You don't know a lot about them -  scammers are eager to get to know you as much as possible, but are less forthcoming about themselves. Ask yourself, how well do I really know this person. Be wise!
And the last scary thing, THEY ASK MONEY - once a connection has been made, be it as a friend, admirer, or a business partner, scammers will ask you to transfer money. Normally in wire transfer like western union and moneygram. Don't fall for a tall tale no matter how reasonable it sounds.


Facebook page vs group! Battle of Marketing! Which one is better?

A Facebook page and a Facebook group each has its profits, and they're totally not the same. According to Facebook Help page, Pages allow real establishments, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives while groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by any person. They have three things in common. Privacy, page and real people communication. But in the war of marketing your products which one is better?


Like a friend's timeline, Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your timeline, Facebook Pages are visible to everyone on the World Wide Web by default. You, your friends and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them. Authenticity is at the essential of Facebook. Just as timelines should represent real people and real names, so too should Pages for entities. Only the official representatives of a public figure, business or organization should create a Facebook Page. 
While Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to meet around a common cause, issue or activity to organize, express commitments, and discuss issues, post photos and share related content.
When you make a group, you can select whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private or secret and by invitation only. Like with Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group.

Groups range widely, from members of a religious group or athletic group uniting activities to serious topics on government and world events or even more happy-go-lucky themes. Let’s say that you and your friends have a favorite celebrity or cause you want to rally around, but you are not the admin of either. You can either become a fan of the official Facebook page for the celebrity or cause and show your support at hand or create your own group on Facebook around the mutual interest. 

Groups should be considered cautiously if your organization, product, or person hosts a large number of events as Pages are unable to send messages to event attendees. Lastly, groups hold a superior set of social hooks; group owners can appoint Group officers to help manage the community and members can send Group invites to evangelize on your behalf.
Buy and Sell Guide believe that Facebook Pages offer a healthier feature set, they lack some of the viral hooks Groups own. However, in lieu for word-of-mouth promotion come other opportunities. Pages can be promoted to hyperactive-targeted niches based on demographics and psychographics with Facebook’s Social Ads. The chatter can be enhanced and value can be added by installing applications to the page. Pages are also open to the public, meaning non-Facebook members can see them and search engines can list them. Finally, pages are more regularly featured in news feeds, and more prominently featured in profile pages.

So now that you know the difference between Facebook groups and pages, which would you use to promote your business, or that of a business or organization you work or with? If you're a small business owner and already use a Facebook group or page to market yourself, which approach do you use and why? Is it working for you? Feel free to comment together with the link of your website.


Avoid the hassles of the tax season


As they always say, there are only two sure things in life--death and taxes--and stress is unquestionably an integral part of both of them. In the case of taxes, of course, that stress gets much more pronounced during the tax season.
For accountants, in particular, it's the season of long, sleepless nights in the office, crunching numbers to beat deadlines and placating harried employers and clients who demand that their tax payments be made as small as possible.
For taxpayers, on the other hand, it's the season for joining long queues at the offices of the Bureau of Internal Revenue or at the bank to file their income tax returns, even if they are still unsure if they got their numbers right and therefore fearful of a BIR audit later on.
Because of all that stress and fatigue, mistakes are very often committed in the preparation of Annual Income Tax Returns, with the usual unpleasant--and costly--results.



The most common of these errors are the following:

1. Incorrect TIN. The TIN, which stands for Tax Identification Number, has 12 digits. When a taxpayer files an income tax return and uses only nine digits, he normally assumes that the last three digits are zero. This is fine when the business for which the return is being filed is a sole proprietorship or an individual professional practice. When the business has several branches, however, the TIN is expanded to 12 digits. The taxpayer will get into trouble if he or she fails to include the last three digits, which will then be nonzero ones.
2. Incorrect tax computation. In computing for income tax, some items should not be included for tax computation purposes. These are what are normally referred to as the reconciling items between the net income based on the financial statements and the net taxable income payable to the BIR.
Two examples of this are interest income and depreciation. When interest income is credited to the taxpayer by a bank, the BIR has already taxed it at 20 percent.  That income should then be presented in the income statement as net of taxes. It should be excluded from the tax base when income tax is computed.  

As to depreciation, a very common source of erroneous tax computation is this situation: A business may opt to depreciate a newly purchased car for two years or even shorter, but the BIR may allow it only if that depreciation rate is the existing industry standard and practice. That standard happens to be a five-year life for fully depreciating the car. This means that for BIR purposes, the income statement needs to be restated to reflect the acceptable depreciation computed for the standard five-year life of the car.

3. Failure to attach BIR Form 2307. This form pertains to the Creditable Withholding Tax, which represents the deductions made by a payor--say, an employer--on behalf of the BIR as an advanced income tax payment of the payee--say, an employee. The payor then normally issues a certificate to the payee at the end of the year so that the latter--as a taxpayer--can deduct the corresponding amount from her total income tax payable to the BIR.

Now, when the taxpayer fails to attach the supporting BIR Form 2307, the deduction will be disallowed, and the taxpayer will surely be called by the BIR examiner to show proof and explain the discrepancy.

4. Failure to sign the forms. A corporate annual tax return should be duly signed by two signatories--the president of the company and the treasurer, or in their absence by their authorized representatives. When the signatures are incomplete or there are no signatures at all, the tax return cannot be processed. The taxpayer will definitely get an invitation from the BIR to rectify matters.

5. Wrong mathematics. Due to fatigue, stress, or plain carelessness, taxpayers sometimes make wrong additions or subtractions of expenses or sales in their income tax returns. This is a surefire way of getting invited by the BIR to explain the discrepancies, so it pays to doublecheck one's arithmetic before finalizing and submitting an income tax return.

6. Incorrect RDO numbers. For income tax payment purposes, certain banks are specifically authorized as tax collection agents by a particular Revenue District Office or RDO, which is responsible for tax collection in a particular geographical area. Every RDO is assigned a particular RDO number.

For example, a taxpayer who has an office in Pasig City but operates a business in Robinsons Galleria, a mall located in Quezon City, has to make his or her income tax payments in an authorized bank in Quezon City. In addition, the RDO number to be reflected in the income tax return should be that of the Quezon City RDO that covers the area where the taxpayer's business is operating. By virtue of this RDO number, an authorized bank in Pasig City will refuse payments from Quezon City taxpayers. In the event that it mistakenly accepts the payment, there surely will be delays in the processing of that particular income tax return.
These very common mistakes are committed because many taxpayers don't prepare their income tax returns early enough, often going into a wild rush to beat the deadline. This is a very costly state of affairs because taxpayers are bound to pay their accountants more in overtime charges, make needless last-minute rescheduling of their activities to the detriment of their business operations, and suffer from both physical and emotional stress.
So, how to prepare for the forthcoming tax season without all of those hassles?  Here are some important tips:
  1. Organize your tax records. Your income tax preparation time can be significantly reduced if you develop a good system for organizing your records. On a monthly basis, check your summaries of revenues and expenses and make sure all your Value Added Taxes, Withholding Taxes, and other taxes are properly reported. These items will have a great impact on your tax annualization activities.
  2. Know what you are doing. Doing your tax returns will be much easier if you understand the basic process, particularly if your tax situation isn't a very complicated one. So don't wait for the last minute to get the necessary forms and know the tax-filing procedures. You can actually get them online by logging on to www.bir.gov.ph, or you can call the BIR call center at (02) 981-8888 if you are in a quandary about certain tax matters.
  3. Start early; don't procrastinate. Since tax preparation covers all transactions for the year, start from the very first month and not at year-end.  To avoid unnecessary mistakes, resist the temptation of delaying tax preparation until the last minute.
  4. Ask for professional help. Depending on your situation, getting a professional accounting firm or tax-preparation practitioner to help you in your tax planning can be well worth the expense. The advice you get from them can make you realize substantial tax savings legitimately and spare you from all the stress of last-minute, touch-and-go tax preparation. More important, because accounting and taxation rules change from time to time, you need expert advice to cope with them and keep yourself always in full compliance with the tax laws.
Last-minute tips before filing your tax return:
  • Verify that all required information is properly filled out.
  • Double-check figures and re-compute.
  • Attach all required schedules and crosscheck.
  • Sign and date the form properly.
Henry Ong, CMA, RFP, is president and COO of Business Sense Inc., a financial advisory and consulting firm that helps small and medium businesses. You may reach him at hong@businesssense.com.ph.

Convince investors to put money into your business area

Every successful business begins with a good idea. But even a good idea, an entrepreneur still needs the financial resources to turn that idea into reality. Thus, among the very first steps he or she must take to actualize his idea is to make a good, convincing pitch to potential investors. Dr. Michael Edmondson, co-founder and president of MEAPA, a US-based biotechnology consultancy company, calls the current economic environment the "creative economy." He says it is an environment marked by "an accelerated information mediums delivering more advertising messages about an ever growing number of products and services."



In this new environment, he says investors are inundated by more and more new information every day, making it much more difficult for them to make investment decisions. It is therefore common for the typical investor to get thousands of business proposals each year. From among these, a few hundreds would be read or looked at. Only 40 to 50 would actually be researched and considered. And in the end, only a handful of projects would get funded. 

If money were not a problem, of course, entrepreneurs could beat the odds by seeking the help of a business consultant. If they have to make a go of it alone, however, what can they do to make that perfect pitch to the potential investor?

To begin with, entrepreneurs pitching a business proposal should show to potential investors that they have done their homework. Edmondson observes that many entrepreneurs make the very common mistake of relying solely on the product description to tell their story. "Simply believing your product is the best is not sufficient marketing," he says.

A second common mistake, Edmondson says, is that "entrepreneurs fail to view marketing as real work and often start the marketing process far too late int he product development life cycle."

Finally, he says, there is often a "disconnect" or incoherence among the various elements of the business documents created by the entrepreneur. A consistent and compelling story does not emerge. For example, a marketing plan should not only take up product positioning but should already anticipate the product's advertising thrust and prospective media placements. In sum, before making the pitch, the entrepreneur should have already formulated an overall marketing strategy for realizing the potentials of his product or service.

The Right Designer Makes the Difference



Many knowledgeable web developers started off by means of understanding conventional design techniques, providing them with a good foundation for web design. However, not many graphic designers which do the job on the web could convert these abilities for you. When you try a graphic custom on your produce advertising resources, this individual might be able to try a world-wide-web creator and with the correct instruction, develop a good web page design. On the whole, nonetheless, a produce graphic custom is not your best option with regard to web page design do the job.

Regardless of which you decide to employ to create ones businesses online presence, you must first determine your expectations and communicate them clearly. Later, a capable consultant can help you assess your business goals, translate them into e-business goals, and make additional recommendations to improve upon your initial plans. Remember that until you sign a contract, nothing said or promised during initial discussions and negotiations is set in stone. Not until you see those things written into a signed contract can you expect them to come to fruition. Before you sign a contract, however, you will have to settle on a price and the terms of the relationship between you and your consultant.


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